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When I first started at Kipany, they were in desperate need of a rebrand; the website was slow and dated, and lacked the enthusiasm and pizzazz you would expect from a cutting-edge, marketing solutions agency. With assistance from designer Bianca Bono, we conceptualized a vibrant visual language to complement a new, aggressive corporate mission, and teamed up with our friends at Ascender Studios to build a succinct, one-pager that gets right to the point: how can Kipany impact your company?
A few key features include the masthead video, which alternates daytime and nighttime NYC skylines representative of a fast-paced industry that never rests in the city that never sleeps. Another fun adaptation was putting the mobile nav at the bottom of the screen, making navigation and contact faster and easier than ever.