Colin J Miller

Lifestyle Blog Branding & photography

HAVE A GLASS OF O.J. IN THE MORNING — I MIX MINE WITH CHAMPAGNE.

Stephanie Petchers was already establishing herself as a powerful influencer when she came to me with the idea for a lifestyle blog—a place to centrally host all of her content and allow her to easily feed that content to other platforms and forums. Together, we conceived a brand around the Petchers name, outlined an aggressive social media campaign, editorialized informative fashion/fitness research with an anecdotal tone, and conducted countless photo/video shoots for supportive visuals.

 
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